ST-DUO Living Machines campaign

ST-DUO are an ethically-driven Rotterdam design studio formed by Sophie Balch and Tijn de Kok. They are designing for a better world, and are the visionaries behind the Conflux Festival’s 2023 striking visual campaign, based around the beautiful and complex ‘Living Machine’: the mushroom. They discuss their creative process, developed together with intern and current WdKA final year student Noah Verhoeff.

How have you visually interpreted the festival theme of Living Machines?

What were your initial influences and source materials?

The theme Living Machines sparked many discussions and interest in the studio. With artificial intelligence making waves within the creative / design scene, generative design tools and intelligence algorithms are raising questions about our relevance as designers and the longevity of our profession. Can a festival identity generate itself? What is the role of a designer when technology is able to produce campaigns? How can we use generative systems to aid our changing profession? Graphic design has survived and embraced the computer, web, code, motion, and AI is another branch we can grow on. 

ST–DUO loves contradictions and extremes, as two quite different designers we like to explore the realms of the inbetween. The terms ‘Living’ and ‘Machine’ stood out to us as one of these differences and we set out to find the point of overlap. Where do the symbolisms of the living (organic, detailed, random, autonomous, flow) collide with the machine (structures, systematic, information, connection, data, circuits)? And how can we address the questions of how we classify consciousness? For us this kept coming back to communication, so we were looking for an organic form that communicates like a machine, and we came to Mushrooms.

Mushrooms are beautiful, in their complex organic structure. They can be seen as conscious machines due to their complex network of interconnected mycelium, which acts as a communication system between individual mushrooms and the surrounding environment. This allows them to communicate with each other, sharing nutrients and information to aid in their growth and reproduction.

Mushrooms are incredibly adaptable and can thrive in a variety of environments, making them highly resilient to changes in their surroundings. Much like machines they can also be programmed to learn from their experiences and adjust their behaviour accordingly.

Can you explain some of your creative processes behind this identity?

Once settled on our source material we begin to experiment, to visualise and explore interesting ways to distort the imagery of the mushrooms, to find our own visual language. We set ourselves limitations for example keeping to black and white colours and we have many critical reflections on what’s working and where we are creating something unique.

We then systemise. The first edition of Conflux we decided to divide the programme into categories (Performances, Exhibitions, Club Nights & Conference), to aid the audience in expectations when viewing a very niche and underground line-up. To systemise our campaign identity in relation to the 4 categories we explored 4 visual treatments of the imagery to represent the life cycle of a mushroom > Growth, Distortion, Decay and Transformation. These terms, linked to the categories, became our communication concept and helped us to form a variety of visual material.

We used the tool Topaz gigapixel, an artificial intelligence that generates additional pixels for imagery to blow up and expand our visual language. The tools database is mostly photographic imagery, so the interesting and unique part of our use of it was by feeding it artwork we had created to see how it would react. Using artificial intelligence in this way expands the capabilities of our designs and is a valuable tool. Alongside this the AI also added a new level of visual distortion to the image which made the process a little more unpredictable and surprising.

Check the ST-DUO videos of Distortion, Growth, Transformation and Decay.

Can you introduce your design studio, your studio’s approach and general philosophy as designers and creators?

Our focus is to build authentic identities for visionaries with a passion-driven commitment to change. It is important to us that the clients we work for are working towards making the world a better place. Whether this is an inclusive dance group, or a boundary pushing festival we apply our skills to that cause.

We strongly believe in the value of those who stand for what they believe in, and we help our clients communicate this is the most striking way. To solidify our own morals and values into the way we design and those we work for we wrote a manifesto to form the vision of our studio; ‘A manifesto for a better world’.

The manifesto explains five attitudes. These five attitudes define the way we approach design, they also personify the kind of clients we want to work with, and in the grand scheme of things, they are the five attitudes that we believe will make the world a better place.

You can see the full manifesto on our website.
Are you interested in a collaboration or further discussion? Do be in touch!
#worlddomination

www.st-duo.com

ST-DUO is formed by Sophie Balch and Tijn de Kok. 

We are grateful to have had the creative input and skills of our intern Noah Verhoeff for this year’s Conflux Festival campaign.

Programme 2023

  • Conference

    Curiosity abounds when dealing with nonhuman forms of consciousness in relation to the very human forms of emotional and intellectual expression inherent to the art and music presented at Conflux Festival. Do abstraction and beauty translate? Do intention and meaning change? Can one compose for another type of consciousness? What dreams do machines and bees share?

    The one day Conflux Festival conference happening at Worm explores machine hallucinations for waking humans through talks and presentations by theorists, artists and performers from the festival program in response to the festival theme of Living Machines. With special focus on the nonhuman experience of consciousness, the conference presents alternate ways of understanding our rapidly integrated human-machine world.

    Artists

    Click on names for more info

    Jorrit Paaijmans
    Artist Talk | Sat 17 at WORM Central Station
    Dave Murray-Rust
    Sat 17 at WORM Central Station
    Nicky Assmann
    Artist Talk | Sat 17 at WORM Central Station
    Joost Rekveld
    Analog Dreams of Nature | Sat 17 at WORM Central Station
    Laura Tripaldi
    Soft Machines. Material Interfaces Between Bodies and Technologies | Sat 17 at WORM Central Station
    Claire Williams
    Artist Talk | Sat 17 at WORM Central Station
  • Club Nights

    After the neurological demands and multisensory stimulation of the Conflux's Festival day program, by night you're invited to viscerally engage in the techno-driven sounds of the club nights happening at POING and WORM across two dancefloors. Plunged into darkness and sensorially deprived by strobe and smoke, surrounded by other bodies ensnared in the ritualistic human-machine interactions of the dancefloor, here the unconscious processing can begin.

    At POING on Friday experience an afterhours program of bass-driven techno with daring producer and Fever AM label co-founder Rhyw playing with Amsterdam experimental bass artist Zohar and rising Rotterdam dubstep DJ Nala Brown from the female-focused AMPFEMININE collective. Plus local support from Ruwedata, Nikos and Mark Rutta (AKA Mark & Ruta Genyten).

    At WORM on Saturday, the playful leftfield house sounds of rRoxymore meets electro, industrial and seering "Mensch-Maschine" techno with Oliver Ho DJing as Broken English Club alongside Rotterdam techno veteran and Mord Records chief Bas Mooy, with a special collaboration from Perron resident Rita Maomenos and visual artist Cem Altınöz. Plus local support from Afra, dirtydms and Vox supreme.

    Artists

    Click on names for more info

    Noach & Tyn
    Thu 15 at V11
    Ruwedata
    Fri 16 00:00 at POING upstairs
    Nikos
    Fri 16 00:00 at POING downstairs
    Nala Brown
    Fri 16 01:15 at POING downstairs
    Rhyw
    Fri 16 01:30 at POING upstairs
    Mark Rutta
    Fri 16 02:45 at POING downstairs
    Zohar
    Fri 16 03:00 at POING upstairs
    VSK
    Fri 16 04:30 at POING upstairs
    Rita Maomenos & Cem Altınöz
    RVRS | Sat 17 00:00 at WORM Central Station
    dirtydms
    Sat 17 00:00 at WORM Foyer
    rRoxymore
    Sat 17 01:15 at WORM Foyer
    Afra
    Sat 17 01:30 at WORM Central Station
    Vox supreme
    Sat 17 02:45 at WORM Foyer
    Broken English Club
    Sat 17 03:00 at WORM Central Station
    Bas Mooy
    Sat 17 04:30 at WORM Central Station
  • Exhibitions

    Are machines living among us or are we living among machines? And how can we learn from each other's experiences? This year’s Conflux Festival dives deep into the human-machine dichotomy and raises questions about our relationship with artificial systems through two exhibitions exploring the festival theme of Living Machines.

    At V2_ artists Claire Williams, Evelina Domnitch & Dmitry Gelfand, Jorrit Paaijmans, Louis-Philippe Demers and Entangled Others Studio present multidisciplinary works at the intersection of science, art and technology. Under the title ‘Living Machines’ the selection of artworks show alternative views on how technology influences human perception. The second exhibition at Roodkapje presents kinetic light installations and screen based experiments by artistic researchers from the Macular collective, who celebrate 15 years of their nomadic lab practice.

    The exhibitions are free of charge. Opening times:

    Thursday 15 June: 18:00 - 21:00
    Friday 16 June: 14:00 - 20:30
    Saturday 17 June: 14:00 - 20:30
    Sunday 18 June: 14:00 - 20:30

    Artists

    Click on names for more info

    Entangled Others Studio
    SEDIMENT NODES | Thu 15 at V2_
    Macular: Nicky Assmann
    The Abysses of the Scorching Sun | Thu 15 at Roodkapje
    Macular: Daan Johan & Joris Strijbos
    Cycles | Thu 15 at Roodkapje
    Macular: Daan Johan & Joris Strijbos
    Revolve | Thu 15 at Roodkapje
    Macular: Eric Parren
    Drifting | Thu 15 at Roodkapje
    Macular: Nicky Assmann & Joris Strijbos
    Liquid Solid | Thu 15 at Roodkapje
    Jorrit Paaijmans
    Automatic Signum Series | Thu 15 at V2_
    Jorrit Paaijmans
    Linearis Objectum No.3 | Thu 15 at V2_
    Louis-Philippe Demers
    A Monocular Dialogue | Thu 15 at V2_
    Evelina Domnitch & Dmitry Gelfand
    Hilbert Hotel | Thu 15 at V2_
    Claire Williams
    Zoryas | Thu 15 at V2_
    Macular: Matthijs Munnik
    Barycentre | Thu 15 at WORM Facade
    Macular: Matthijs Munnik
    Citadels | Sat 17 at UBIK
  • Performances

    Conflux Festival explores the broad and murky boundaries between humans and their machines over a four day program of innovative sound performances, live audiovisual presentations and experimental cinema showcases by a cross-section of internationally renowned artists, happening across a diverse range of environments throughout the city of Rotterdam.

    For the free opening concert on Thursday, Conflux Festival presents a public sound art intervention at Plein 1940 featuring elements of the Kinetic Sounds multichannel sound installation. On Friday, the concrete cathedral Brutus will host an expanded cinema showcase of audiovisual works going beyond the traditional frame of a screen. On Saturday, visual artists and musicians will present a series of immersive screen-based performances at the Arminius Kerk, and on Sunday experience experimental theater and sound performances at Worm.

    Artists

    Click on names for more info

    Goldblum
    Thu 15 at V11
    Drew McDowall
    Thu 15 at Plein 1940
    Macular: Daan Johan
    Line-AV | Thu 15 at Plein 1940
    Mint Park
    Thu 15 at Plein 1940
    Michela Pelusio
    SpaceTime Helix | Fri 16 at Brutus Kathedraal
    Acidic Male & Jelmer Noordeman
    AV live collaboration | Fri 16 at Brutus Kathedraal
    Encor Studio
    INITIATION | Fri 16 at Brutus Kathedraal
    Telcosystems
    Fri 16 at Brutus Kathedraal
    Joost Rekveld, Fani Konstantinidou & Anne La Berge
    #2623 | Sat 17 at Arminius
    Paul Devens
    Pulses, Pops and Kaboom | Sat 17 at Arminius
    Ulla & Nan Wang
    AV live collaboration | Sat 17 at Arminius
    Pandelis Diamantides
    Παλμός | Sat 17 at Arminius
    Joost Rekveld
    Film Screening: Mechanisms Common to Disparate Phenomena; #59 | Sun 18 at Cinerama 1
    Olivier de Sagazan
    Transfiguration | Sun 18 at WORM Central Station
    Leila Bordreuil
    Sun 18 at WORM Central Station
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